Scheduled: 11:00 CST, 4 February 2011 to 12:00 CST, 4 February 2011
Schedule: Passed

Taken from DreamHack website:
Friday February 4th, DreamHack will participate in the launch party of the first Swedish eSports game "Bloodline Champions" BLC. The presentation, party and exhibition tournament, with eSports stars such as TLO, SjoW and GeT_RiGhT, will be broadcasted online by LevelupTV. At 12:30 CDT Stunlock Studios will present their Bloodline Champions eSports plans for 2011, and DreamHack will announce the first part of its 2011 eSports program.

Make sure you don't miss this, presentation and Livestream starts 18:00 CET.

Venue: Inferno Online, Odengatan 60, SE-113 22 Stockholm, Sweden
It was also announced that the year 2011 will see a total prize purse of 1 500 000 SEK and that the organization will "hold more qualifiers and focus on an even greater World Finals at DreamHack Winter in November".