From Zowie's Facebook Page:
The Cooller Edition of G-CM has arrived to our Russian distributor, Grafitec. It will be available in Russian shops very soon.
So the product will only be available to Russia at the beginning, but we can realistically hope to see it soon shipped all over the world.

ZOWIE's site says about the CM:
The CM is a soft cloth mousepad designed for competitive gamers who prefer a consistent and comfortable glide with medium friction. It is designed with ZOWIE’s unique base, which ensures a firm grip on the table through its excellent non-slip capability.
Which seems like a rather promising description, will we witness a mousepad that finally beats the QcK in terms of popularity? Maybe. In the meantime, if we really want to find a reason to complain, it shoud be noted that the G-CM mousepad is only 44x32cm. People that are used to the humongous size of the QcK+ (45x40cm) might want to think about it a bit before making the switch. Everybody else should be happy, especially COOLLER fans.

Links: Zowie announcement on Facebook