Saw this ages ago, best thing I ever heard :)
Dunno why its not taken off. I guess there must be some complicated stuff going on, or the dorks at Creative are trying to file a patent for it.
Lol, and to think I was making a sarcastic joke too...
"Due to Aureal's acquisition (see below) the A3D technology is now part of the intellectual property of Creative Labs and some features may be licensed under different product names such as EAX".