"2MB internal Flash storage for ultra responsiveness"

That sounds like pure bullshit...!

ROFL

Yes, roccat comes close second when it comes to gimmicky marketing. Razer still takes the cake but I'm having serious doubts about their product performance.

The materials and hardware used isn't exactly cheap, but somehow the execution fails miserably sometimes.

Looks like the typical bulky gamer keyboard.

Filco > *

Why are they doing this :(

shiny blinking lights sell, especially in dark environments.

I love the roccat design, though not particularly the width of this keyboard. I'll never understand the benefit of additional macro keys on the left of a keyboard, it's so impractical at events when trying to fit everyone on the tables - the same is so for the bulky edges on both sides. But, if you take their marketing as it's probably intended i.e. "super over the top for the lols" it's quite effective in drawing you into what is ultimately a useless feature - if it's at a competitive price point anyway.